ERLAI generates weekly cultural momentum scores for beauty brands — surfacing what communities are about to care about before purchase data reflects it.
Every purchase database tells you what already happened. ERLAI tells you what is about to happen.
By processing community signals from 29 sources including Reddit, Google Trends, through a patent-pending emotional resonance model, ERLAI generates a weekly Cultural Currency Index (CCI) score for every tracked brand.
The score captures momentum, not sentiment. A brand gaining cultural energy in community spaces consistently precedes its purchase spike by 2–4 weeks. That gap is the ERLAI advantage.
PATENT PENDING · PROVISIONAL FILED
Reddit threads, comment velocity, upvote patterns and community engagement mapped against brand mentions across beauty subreddits.
Google Trends velocity — not volume. Rising curve trajectories in brand and product search terms as leading indicators of demand formation.
News mention frequency, editorial tone, and earned media clustering patterns — weighted by source authority and recency.
A weekly ranked score per brand plus threshold alerts when momentum crosses defined acceleration breakpoints.
Reddit API, Google Trends, NewsAPI. Continuous ingestion normalized to weekly windows per brand.
Entity resolution, brand disambiguation, and contextual relevance filtering. Removes noise from raw mention counts.
VAD model maps Valence, Arousal, and Dominance dimensions of community discourse. Captures emotional energy, not just volume.
Seasonal and category baselines prevent false signals. Distinguishes genuine momentum from algorithmic noise.
Weekly CCI score, momentum vector, and threshold alert. Exportable as API feed or dashboard delivery.
Category-specific baseline calibration that prevents seasonal spikes from generating false momentum alerts. Each brand scored against its own historical distribution.
A secondary signal that weights source credibility and community authenticity, distinguishing organic momentum from artificially amplified brand noise.
Dual-horizon processing separates short-cycle trend spikes from longer-arc brand trajectory shifts. Prevents single-week events from distorting trend scores.
Valence, Arousal, Dominance dimensions applied to beauty community discourse. Maps emotional energy and intent quality, not just mention volume.
Network analysis layer that identifies cross-brand momentum transfer — when a category surge elevates adjacent brands before direct mentions confirm it.
All five components covered under provisional filing. Non-provisional in progress within the 12-month window. Defensible moat around the scoring methodology.
ERLAI powers the live CCI scoring engine inside Fantasy Beauty League — a community platform where beauty curators draft brand lineups and predict cultural momentum. Every weekly score is generated by ERLAI in production.
Visit fantasybeautyleague.com →A direct data feed of weekly CCI scores, momentum alerts, and trend forecasts for beauty retailers, brand teams, and investment analysts. Plug ERLAI's leading-indicator signal directly into your merchandising or personalization stack.
Request Early Access →Brand intelligence API, licensing, and strategic partnership inquiries welcome. Currently in active seed round.